A sophisticated space for skincare and wellness at Elara, a new luxury day spa in Burnside Village.
CLIENT
Elara Spa
Elara Spa
SERVICES
Brand Identity
Brand Guidelines
Marketing Assets
Signage
Brand Identity
Brand Guidelines
Marketing Assets
Signage
INDUSTRY
Beauty & Wellness
Retail
Beauty & Wellness
Retail
YEAR
2024-2025
2024-2025
THE CHALLENGE
THE CHALLENGE
THE CHALLENGE
Elara was created as a new luxury medispa offering high-end aesthetic treatments — but with this new brand came the challenge of positioning it as premium and exclusive, while still remaining approachable and inclusive to a broad demographic. As an offshoot of an existing business, it was also crucial to maintain trust and familiarity with their loyal clientele, even as the new brand moved into a more elevated, aspirational space. We needed to strike the right tone: polished and elegant without feeling intimidating or out of reach.
Elara was created as a new luxury medispa offering high-end aesthetic treatments — but with this new brand came the challenge of positioning it as premium and exclusive, while still remaining approachable and inclusive to a broad demographic. As an offshoot of an existing business, it was also crucial to maintain trust and familiarity with their loyal clientele, even as the new brand moved into a more elevated, aspirational space. We needed to strike the right tone: polished and elegant without feeling intimidating or out of reach.
THE SOLUTION
THE SOLUTION
THE SOLUTION
The strategy centred around building a refined and contemporary identity that feels luxurious but warm. Through thoughtful use of typography, soft neutrals, and subtle graphic details, we created a visual language that communicates both professionalism and calm sophistication. The branding leans into cues from the beauty and wellness space while maintaining a sense of individuality and care. This approach allows Elara to confidently attract new, style-conscious audiences while still feeling welcoming to existing clients, ultimately positioning the brand as a trusted destination for results-driven, indulgent self-care.
The strategy centred around building a refined and contemporary identity that feels luxurious but warm. Through thoughtful use of typography, soft neutrals, and subtle graphic details, we created a visual language that communicates both professionalism and calm sophistication. The branding leans into cues from the beauty and wellness space while maintaining a sense of individuality and care. This approach allows Elara to confidently attract new, style-conscious audiences while still feeling welcoming to existing clients, ultimately positioning the brand as a trusted destination for results-driven, indulgent self-care.
Curious about what we can create together?
Let’s bring something extraordinary to life!
Available For Work
emilybarringtondesign@gmail.com
@emily.barrington
©2025 Emily Barrington
Curious about what we can create together? Let’s bring something extraordinary to life!
Available For Work
emilybarringtondesign@gmail.com
@emily.barrington
©2025 Emily Barrington
Curious about what we can create together? Let’s bring something extraordinary to life!
Available For Work
©2025 Emily Barrington
@emily.barrington