An elevated brand identity for Twostyle’s new chapter of growth in the interior design and furniture curation space in Melbourne.
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The challenge was twofold: reposition Twostyle within a more premium segment of the market, and do so without alienating their loyal client base. The existing brand no longer aligned with the level of service or creative expertise they offered. We needed to strike the right balance between sophistication and approachability, creating a brand that felt elevated and contemporary, yet still warm, creative, and distinctly Twostyle.
I was brought on to lead Twostyle’s rebrand. Through close collaboration with the team, we developed a new identity system that included a refined logo, a bespoke brand motif, updated brand guidelines, and a suite of supporting brand assets. The visual identity we created was intentionally designed to signal Twostyle’s growth while honouring the personality and charm their audience already connected with. The result is a cohesive brand presence that feels elevated yet contemporary, helping the business confidently reposition in a higher-end market, attract premium clientele, and improve recognisability across digital touchpoints. This refreshed identity has laid a solid foundation for continued growth and greater impact in a competitive industry.
